WEBINAR – The Ugly Truth Behind Your Digital Strategy
The recording of the webinar with Pete Petersen
With dealers investing 23.4% more in digital advertising over the last 4 years, it’s important to understand every side of your digital strategy—beginning with how to hold your digital vendors accountable for effective, provable results. We’ve found that some dealers have to fight for access to their own AdWords and Analytics accounts, and it’s a hassle for some to run Paid Search campaigns in-line with their own dealership’s strategy (not their OEMs). Plus, across the board, it seems that dealers lack the necessary KPI’s to measure their digital ROI. So how can you hold your digital vendors accountable in budget, strategy, reporting, and beyond, without enduring hours of training? In this webinar, Pete Petersen will explore easy tips to help your dealership ensure that your digital strategy is as transparent and efficient in selling cars as possible.
In this webinar, you will:
- Understand why your OEM’s preferred digital vendors, or your own agency, might be costing you
- Get specific takeaways on how to hold your digital vendors accountable and test your PPC vendor’s transparency
- Learn how to measure your dealership’s strategy against your digital marketing and PPC vendors’ strategies
Duration: 30 minutes
Level: Intermediate
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With dealers investing 23.4% more in digital advertising over the last 4 years, it’s important to understand every side of your digital strategy—beginning with how to hold your digital vendors accountable for effective, provable results. We’ve found that some dealers have to fight for access to their own AdWords and Analytics accounts, and it’s a hassle for some to run Paid Search campaigns in-line with their own dealership’s strategy (not their OEMs). Plus, across the board, it seems that dealers lack the necessary KPI’s to measure their digital ROI. So how can you hold your digital vendors accountable in budget, strategy, reporting, and beyond, without enduring hours of training? In this webinar, Pete Petersen will explore easy tips to help your dealership ensure that your digital strategy is as transparent and efficient in selling cars as possible.
In this webinar, you will learn how to:
- Understand why your OEM’s preferred digital vendors, or your own agency, might be costing you
- Get specific takeaways on how to hold your digital vendors accountable and test your PPC vendor’s transparency
- Learn how to measure your dealership’s strategy against your digital marketing and PPC vendors’ strategies
Duration: 30 minutes
Level: Intermediate
About The Speaker
Pete Petersen, CEO of Dealers United
Pete is the driving force behind Dealers United’s enthusiasm for creating positive change in the automotive industry. Combining his expertise with IT and his passion for helping dealers optimize their digital ad spend, Pete is always searching for the most innovative and profitable digital solutions that can help dealers sell more cars.
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