Having a strong search engine presence is critical for automotive dealerships who want to attract qualified buyers and steal traffic from local competitors. However, many dealers struggle to rank well organically on Google and cut through the paid advertising noise. That’s where Dealers United comes in – we’re search experts specializing in comprehensive automotive search engine optimization (SEO) and search engine marketing (SEM) solutions tailored for the car industry.

Just ask Rob Sight Ford — After partnering with our team, they saw a massive 40% boost in overall search performance, driving more website traffic and sales opportunities than ever before! Let’s go over how our partnership led to such great results…

The Challenges Rob Sight Ford Faced

Before partnering with Dealers United, Rob Sight Ford faced some pretty big hurdles when it came to their digital marketing. Despite trying various SEO vendors, they struggled to find one that could deliver tangible improvements in search rankings and drive quality traffic to their website.

Bobby Sight, the Managing Partner at Rob Sight Ford, expressed their frustration: “We had experimented with different SEO solutions, but none of them provided the content quality or traffic we needed to outperform our competition in search results.“

On the paid advertising side of things, the team at Rob Sight Ford recognized the importance of utilizing SEM to attract in-market auto shoppers. That being said, they lacked the specialized expertise required to optimize their campaigns effectively and stand out in the crowded space that is our internet today.

Our Automotive SEO Content Strategy

To boost Rob Sight Ford’s organic search performance, Dealers United implemented a comprehensive, user-focused automotive SEO content strategy aligned with Google’s emphasis on great user experience.

We started by publishing articles optimized with relevant keywords that could provide real shoppers with value. A prime example is our “Ford Bronco vs Bronco Sport” model comparison blog – now ranking in the top 5 nationwide!

This type of in-depth, informative content serves multiple purposes:

• It connects the dealership with potential customers at various stages of the buying journey.
• It positions Rob Sight Ford as a knowledgeable and trustworthy source of information.
• It answers common questions and guides decision-making, enhancing the overall car shopper experience.

And the results of our SEO efforts were impressive:

• 41% increase in organic traffic to the Rob Sight Ford website
• 43% more phone calls generated from organic visitors
• 1,500 total keywords either added or improved in rankings

Geo-Targeted Automotive SEM Campaigns

While SEO focused on top-funnel traffic, our team also launched hyper-targeted SEM campaigns aimed at capturing low-funnel, ready-to-buy prospects located near Rob Sight Ford’s dealership.

Our automotive SEM approach included several key tactics:

• Keyword Optimization: We focused on geo-modified terms like “Ford dealers Kansas City” and “Ford dealership near me” to capture local search intent.
• Advanced Audience Layering: By considering factors such as device types, ad serving times, and previous shopping behavior, we ensured ads were shown to the most relevant audiences.
• Ad Extensions: We implemented new ad extensions highlighting high-priority models like the 2023 F-150, increasing ad visibility and providing more information to potential customers.
• Multiple Ad Formats: We utilized various ad formats to showcase Rob Sight Ford’s extensive inventory, driving potential buyers directly to specific vehicle listings on the dealer’s website.

The results of our SEM campaigns were equally impressive:

• 947 total leads generated over a 90-day period
• An average cost per lead of just $15
• A 37% increase in click-through rates (CTR)

PLUS, we noticed that an important call-to-action was missing on the VDP page to get users to call the dealership. By working with Dealers United’s SEO team to add a prominent call button, their phone calls increased by 43%!

Impact On Rob Sight Ford Dealership

The impact of Dealers United’s automotive SEO and SEM solutions didn’t go unnoticed by the team at Rob Sight Ford. Their glowing testimonials speak volumes about the effectiveness of our strategies:

Bobby Sight, Managing Partner, stated: “Dealers United absolutely crushes the search game. It’s a night and day difference from our previous experiences. With Dealers United, I actually talk to somebody who keeps me informed about what’s happening. They’re accountable: when they say they’re going to improve visibility for a certain search or category, I see real, tangible improvements. I have complete confidence that they’re working hard for us.”

And Rich Poe, General Manager, added: “I can confidently say that the content looks dynamite! We’ve attempted SEO with several other providers in the past, but this team delivers exactly what we had in mind for our content. It looks great and performs even better. Thank you, Dealers United!”

Replicating Rob Sight Ford’s Results With Dealers United

By combining cutting-edge techniques in both organic and paid search, Dealers United helped Rob Sight Ford dramatically increase their online visibility, drive more qualified traffic to their website, and ultimately, generate more high-quality leads.

If you’re a car dealer or general manager looking to replicate Rob Sight Ford’s impressive search marketing performance, click here to schedule time with our experts at Dealers United.