Dealership Meta Ads Case Study
Strategy Spotlight: DELLA Chevrolet Leverages Meta Ads To Reach & Convert Highly Qualified Leads
Solution: Facebook & Instagram Ads
Q2 2023 (3 Month) Results
Unit Sales Matched
Cost Per Unit Sold
%
of Sales Matched To Ads
Social Ad Strategy In Action:
💰 Showcasing Silverados Campaign
The Challenge
DELLA Chevrolet of Plattsburgh had a surplus of 2.7L Model Silverados that they needed to move off their lot. The dealership needed a successful solution to sell more Silverados so that they could fill it with other in-demand vehicles.
The Solution
Dealers United helped the DELLA Chevrolet team build a new Inventory Ad campaign to help drive more Silverado traffic. The dynamic ad showed a walk-around video of the truck, with scrolling, live, on-the-ground Silverado inventory underneath, where users could click directly to the Silverado VDP they were interested in. Since its launch, the campaign has been successful helping DELLA sell additional Silverados every single month!
Audience Strategy:
- In-market Chevrolet car shoppers
- Within 25 mile radius
Ad Placements & Formats:
- Facebook and Instagram
- Desktop, Mobile, and Stories placement
Dealer Testimonial
Anthony Della Bella | COO, DELLA Auto Group
“We love working with Dealers United because of their team and strategy. Our Performance Manager comes to the table with what’s working for dealers like us, and always is asking about our specific goals. The whole team delivers great looking ads that show off our monthly focus. This is a partnership that drives results!”
A Full-Funnel Ad Strategy
(Q2 2023 Results)
Awareness
“Why Buy” at DELLA Chevrolet Honda of Plattsburgh?
In the “Why Buy Here” stage, DELLA is able to show off the dealership’s credibility and commitment to their community. In this phase of their social ad strategy, DELLA Chevrolet of Plattsburgh made a point to deliver ads that speak to shoppers on a human to human level, with unique ads that differentiate their dealership, like:
- “You’re not just our customers, you’re our neighbors.”
- “Proudly serving the community for over 40 years!”
- “Our happy customers…”
66,200
In-Market Shoppers Reached
1,050,266
Impressions
$5.72
CPM (Cost Per Thousand Impressions)
Consideration
Provide prospects with reasons to purchase at DELLA
DELLA placed their inventory and specials in front of in-market car shoppers in the “Consideration” stage. With optimized social ads around available vehicles on their lot and the unique model-line features paired with existing specials, DELLA provided buyers with incentives to purchase from their dealership… For example, in one ad, DELLA Chevrolet of Plattsburgh promoted a $500 off all used + new inventory special!
13,988
Clicks
$0.43
Cost Per Click (CPC)
7,096
Landing Page Views
Conversion
Selling more in-stock cars with dynamic inventory ads
During the “Conversion” phase, DELLA Chevrolet of Plattsburgh focused on reconnecting with prospective customers who had visited their Vehicle Detail Pages (VDPs) within the past 1-7 days. They implemented dynamic Automotive Inventory Ads (AIA) to display exact vehicles viewed, along with other relevant models. DELLA’s ads were enhanced with Calls-to-Action including “Shop Now,” “Click to Call,” and “Message Us,” giving shoppers an easy way to take action and convert.
219
Leads
$27.41
Cost Per Lead (CPL)
34.25%
Lead-to-Sale Conversion Rate
Q2 2023 (3 Month) Results
Unit Sales Matched
Cost Per Unit Sold
%
of Sales Matched To Ads
We Help Dealers USE SOCIAL ADS TO Sell More Cars.
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